Should we bet on the rental of events rather than seasonal?

Did you think that renting your holiday home two months a year was enough to make it profitable? I'm sorry, this model runs out for steam. From Pandemia, a new reflection has settled among the malignant owners of Second Homes: to transform their property on the scene of punctual but much more profitable events. Weddings, shootings, reserved seminars … Nuts of rental of events from the field on the classic Airbnb. And if it were ThatThe right strategy?

When Airbnb is no longer enough to perform accounts

Among the full 120 days, the new municipal restrictions and a saturation of the offer in tourist places, the Airbnb seasonal model is breathless. In Deauville, 1 out of 5 secondary residence is not occupied outside the summer. In Annecy, rents yields decrease by 15 % in two years for rentals within the week.

In this context, some owners adapt. Like Guillaume, 48 years old, a manager of the edition, who transformed his home into a stone into Uzès into a creative retirement place. «In one weekend, I earn as much as in ten days of seasonal rental,» he says. The topic? The price per night is much higher … and the wear of the place much less.

Rental for events, new Eldorado Post-Cavidio

Since 2021, the demand for «outside the radar» places has exploded: intimate weddings, wellness pensions, photographic internships, team seminars … secondary residences become places of destination. There is no need to be a nineteenth century castle: what matters is authenticity, setting and good accessibility.

In 2023, platforms like We PEP, Private OR Zankyou they saw their volume of double reservations. Some specialized agencies even sign exclusive for atypical goods. And the owners organize themselves: professional reception kit, partnership with local restaurateurs, flexible hours.

A tax arbitration not to be overlooked

Seasonal or event, the nature of the rental influences on taxation. For the rental of the season (Airbnb type), you are raised by the LMNP or micro -ond diet. But an event rental, often rented for services with associated services (cleaning, catering, animation), can quickly be redeveloped in commercial activity.

This means VAT, USSAF, even CFE. This is not bad news in itself, provided that you foresee: the amortization therefore becomes possible and the expenses much better deductible. But be careful of those who launch without clear accounts: a post-event tax recovery can be very expensive.

Hybrid use: the real profitable strategy?

More and more owners are developing a hybrid strategy: personal use, seasonal rental summer, event On bridges and low season. The idea? Maximize employment by keeping control over wear and taxation.

Make a concrete example: a house in Hossegor, used 2 months/year by its owners, rented 10 weeks of the season (average performance: 3 %), then 5 weekends for events (yield equivalent to 7 %/year alone). Result: total sorting ranging from 4.5 % to 7.8 %. And a much better evaluation in case of resale.

The risks and limits of the event model

Please note that this model is not magical. Suppose:

• Well consolidated logistics (professional cleaning, reception, coordination)
• A targeted communication (dedicated site, visual professionals, agency reports)
• Specific insurance (responsibility for the event, legal protection)

Above all, the participation remains irregular. The employment rate can be excellent in a few months … and completely zero for the rest of the year. It therefore requires solid money and long -term vision.

The emotional factor: a house that we no longer recognize

Finally, there is human. Many owners claim not to recognize their home anymore. «He changed the smell, the rhythm, lives for others,» says Lætitia, 51 years old, who stopped the net after a year. The rental of events transforms an intimate space into a production tool.

It's not bad … but you must be aware of it. Renting for parties or seminars is also giving up part of the local soul.

My opinion: profitable, yes. But not for everyone.

The rental of events can be extremely profitable. But it requires a change in radical posture: switching from «praise to make ends meet» to «manage an optimized commercial space». It's not a hobby. It is a strategy.

If you are ready to invest some time, logistical intelligence and marketing, then try it. Otherwise, you prefer the hybrid way: more flexible, less risky and often more rewarding.

And you, would you be ready to welcome a wedding in your family home? Share your doubts, experiences or desires in the comments.

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