Provision of food stores / commercial space – Interior Design

The arrangement of a commercial space, coherent and visually attractive has become a recent need, not only for its aesthetic quality, but also for the role it plays in satisfying employees and customers.

For the arrangement of a shop or a commercial space of any other nature, the planning of adequate space is relevant. This influences the entire experience of visitors, but also of employees, to the same extent that, for example, a hot and welcoming office space offers positive vibrations and in antithesis a crowded atmosphere, without harmony and cold, it can be the cause of anxiety, irritation and tension.

Therefore, it is important to carefully implement all the phases of disposal of a commercial space. Four Design offers services that can transform a commercial space into a sophisticated, elegant and welcoming agreement.

The creative thinking of design, the management of space, the teams qualified by the manufacturers and the precise execution that collaboration can guarantee with an interior designer are the essential ingredients for a well -made commercial space.

Although the secrets of interior design can often go unnoticed, significantly improve the quality of the time spent for shopping and encourage customers to spend more hours in retail stores, thus adding value to business growth.

How do you make the shop map?

In creating the shop map, above all it is necessary to use the space available efficiently.

Access space It can be used to present the products and must not be neglected or underestimated from an aesthetic point of view. The parts of resistance of the shop, regardless of its specificity, must be exhibited near the entrance to the shop, to capture the potential customer.

Customer path in the shop It is equally important and must be determined by an interior designer in collaboration with the dealer, who knows his products in detail.

Organization of products It is based on consumer psychology, therefore the path chosen by customers on the road to the cash register has a well -defined meaning. Studies have shown that the products placed on the right side of the route receive more attention from consumers, so the best idea is that the right side is occupied by important products.

The general aspect of the shop It is, in fact, a quality index: the scarcely organized, unpleasant and crowded spaces outline the image of the shops with lower quality products.

The conviction of the customer to spend more time in the shop, considering that today everything happens in the alert phase, can be done thinking of a coherent space of the space, which combines its specificity, knowledge on the types of customers and the experience of an interior designer, which helps to achieve suitable network models.

The arrangement of the access space

The space from the entrance to the shop must be tempting: the facade, the doors, the decoration of the window and the image of the shop seen in the door, are its business card. Creative accents, color games and proportions, the themes chosen are just some suggestions to organize the space from the entrance attractively.

Wall of Potenza – captures the attention of the buyer with a wall of accent

A wall of accent in the shop can have the same effect: it interrupts the customer in his way and makes him focus his attention on certain products. The power wall must therefore be organized with products of interest.

Organization of shelves and windows

The division of products into categories facilitates the customer’s task to find and choose the desired products. This step makes shopping easier, pleasant and stimulates (unconsciously) the customer to buy more. The shelves must be ordered and easily visible and accessible products.

How to organize the shop by category

Consumer psychology is an important element to be studied for the disposition. In food stores, for example, the most commonly purchased products such as eggs, milk or water, are often placed on the back of the shop, which means that a customer must go among other products to reach the desired foods, becoming influenced in putting the basket and other elements.

This strategy is universally used. In a clothing store, the women’s department is often on the ground floor, while the departments with men and children on the upper floors, because the percentage of buyers according to the genre is dominated by women.

A good idea, especially in universal stores, is the organization of products based on the price and delimitation of the areas in which they are located.

When it is the organization of a waiting area

The arrangement of a waiting area is necessary above all in the check-out area, which must receive special attention to be sufficiently spacious so that each customer has a personal space between 1.2 meters and 3 meters, according to the anthropology of pimple.

Provision of the check-out area (of cash registers)

In the arrangement of the check-out area, the space for cash registers and the area around them must be calculated exactly, so that the staff and customers can move freely and have enough personal space, as I explained previously.

Provision of the showcase

The windows are usually the first point of visual contact that a customer has with the shop and can make a difference when it comes to its impulse to enter or simply go on. The windows must therefore tell a story and transmit a flattering message on what it offers, and the creative interpretations and fireworks are always recommended to highlight the products.

The area around the shop: how does the road report to you?

The area around the shop can be reported by imposing high architectural elements to attract the remote attention of potential customers. If this is not possible, we can focus on a sophisticated arrangement of windows and entry into the shop or, very important, positioning a distinctive sign at the entrance, such as the logo.

Lighting in a commercial space/shop

There are four types of lighting used in commercial spaces: general lighting (also called the environment), work lighting, accent lighting and decorative lighting. The balanced combination of these types of lighting supports obtaining a space that arouses visual interest and creates a more attractive, more tempting and welcoming environment.

Chromatic in a commercial space

Many stores are identified according to the color palette used, which plays a primordial role in the construction of the brand’s identity. Consumers connect with space by color on an unconscious level: over 50% of the first impressions created in just seven seconds are based on the color of a space.

A colorful shop can encourage a positive shopping experience, but too much color it can be overwhelming and can cause potential customers to leave the shop previously. Sensory overload can affect the purchase process if the customer distracts through intensity. It is therefore essential to carefully choose the shades that take into account color psychology: blacks and gray are common colors in male clothing stores, the communicating authority and elegance. Red attracts attention and encourages impulsive acquisitions for anyone, while blue has a calm and relaxing influence.

How important the sensory experience in a shop is

A complete sensory experience is obtained by stimulating the four senses: seeing, feeling, smell and touch. A special aesthetics through its uniqueness and creativity, music in the specific shop for the shop, a thin perfume and products whose quality can be tested by the touch is part of the essence of sensory marketing strategies.

Trends and styles in the provision of the retail sale

Modern design and contemporary design are popular choices thanks to their minimalism and versatility, but commercial interior design can also be inspired by the tendencies of the past, recommended.

Interactive purchase experiences

Interactive purchase experiences are intended to maintain potential customers in the shop for as long as possible.

The view of the product, also known as Visual Merchandising, has shown to be a sales catalyst, because customers can carefully examine the products. A plant suspended in a flower shop, a bedroom arrangement with the products sold in a furniture shop or a mannequin dressed with a dress consisting of the products marketed, can help a potential customer to become a customer.

Today, interactive experiences can also be made with the help of digital technology.

Some merchants offer tactile screens to allow customers to look for information on the product, discover other complementary or makeup products.

Auto-Check-out integration of intelligent houses in design

Another basic element, in addition to modern payment systems, are self-control stations. These can be easily integrated into the chosen chromatic design. This is not absolutely necessary for this to be specific. The neutral tones, in agreement with the chromatic palette of the shop, are a good idea.

The minimalist style in the arrangement of shops/commercial spaces

The minimalist style in the arrangement of shops and commercial spaces is a versatile aesthetic line, which allows an easy, simple and airy arrangement of a space and contributes to a quiet purchase experience. The emphasis, in this type of interior design, is positioned exclusively on products, which are visible and easily accessible.

Local elements/with a specific detail in the arrangement of the commercial space

The local elements, with a certain specific in the arrangement of the commercial space, make a commercial space to look more welcoming, having an impact not only on local buyers, who feel comfortable in a decoration in line with the culture in which they live, as well as on tourists, who appreciate authentic experiences, with local specificity. In both cases, people connect to the community and the presentation of unique articles, in a special way, can have a positive impact on sales.

Integration of natural elements in the design of the shop (plants, flowers)

The integration of natural elements in the design of the shop, such as plants and decorative flowers, must first take into account the whole concept of disposal of the space. In the case of minimalist shops, the decorative elements of any type are not recommended, but can be present in a shop with a modern and more relaxed theme.

How can we help you?

Fourdesign offers complete services, project consultancy and management services. We are ready to meet your needs and maintain an open communication line and ensure that a transparent collaboration is among our basic values.

Through the professional assistance we offer, we ensure an irreproachable quality of construction, finishes and elements of chosen furniture, exact planning of all tasks, an available budget efficiency efficiency and, last but not less important, the space that entrusted us.

We are visual narrators, so our goal is finally to give your space an identity, a voice and a story!