It is a detail that can ruin your season without anyone telling you frankly: your Airbnb travelers suffocate. In the south, from Marseille to the beautiful, the temperatures flirt every summer with 35 ° C, sometimes more. But this is not the hot problem: it is discomfort. And in an ultra competitive market, only a white night under a jerk fan can cause an extraordinary 3 star on the platform. Zoom on these silent expectations that today dictate customer satisfaction … and your profitability.
The «greenhouse» effect of the southern apartments: invisible, but formidable
In the Luberon or Nîmes, even well -evaluated accommodation can become thermal traps in July.
The diagnosis is often without charm: duplicate absent glass, low -consumption walls, scarcely used shutters. Result? At 9 pm, the apartment remains at 30 ° C. However, most tenants won't tell you. They will fall asleep to uncomfortable … then they will inflict a discreet, but destructive comment: «Housing a little hot at night».
The worst part is that you will not see it coming. No direct complaint, no calls. Just a gradual decline in your filling rate.
What are travelers expect (without saying it)
Travelers don't want luxury, they want to breathe. And they think it's normal.
Waiting for an Airbnb accommodation to be «liveable» in the summer in the south is no longer a bonus is an implicit standard. As soon as the external temperature exceeds 30 ° C in the evening, your customers naturally hope to find a refreshing, or at least bearable space. The slightest absence of thermal curtains or too noisy fan becomes an invisible error.
Today an pregnant guest is a guest who anticipates thermal comfort, not the one that quickly responds to messages.
Air conditioning or not air conditioning: what your customers really judge
Investing in the air conditioning may seem radical, but its absence can cost more than an installation.
A concrete example: a study in Aix-EN-Provence equipped with a wall divided to € 1,200 saw its average note climbing from 4.4 to 4.9 in one season. For that? «Very pleasant accommodation despite the heat» he returns to 8 out of 10 comments. On the contrary, a guest in Montpellier who bets on «thick walls and a fan» has lost his superhost after three warm opinions.
The customer's real judgment does not refer to the device. It refers to thermal experience. Can we sleep correctly? Does the accommodation keep a minimum of freshness? The rest – Deco, position – goes to the background.
Simple and (truly) effective solutions to avoid overheating
You don't necessarily need air conditioning. But you need a plan.
The most effective options: shutters closed from noon, tends to thermal blackout, a silent fan, a small printed guide that explains how to keep the accommodation fresh. This may be enough to reverse customer perception, without exploding the budget. Another detail that changes everything: a carafe of water in the refrigerator on arrival. Minimum, but impact.
These elements reassure. They give the impression of a careful guest, even in case of extreme heat.
The experience of a pair of tenants in Arles: «We could no longer say»
Julie and Franck rented a city house in the center of Arles, mid -summer. «Very nice in the photos,» they write, «but inavive from 18:00.»
In their testimony, everything is there: accumulated heat, absence of fans, impossibility of sleeping in the roof room. They abbreviated their two -night stay. However, they did not leave a killer comment. Just a neutral note. Result: the owner saw his classification fall, without understanding why.
Morality? The thermal experience has precedence over the beauty of the place.
Your Airbnb notes depend (also) on time
The heat wave is not your fact. But the thermal discomfort, yes.
Just cross the heat periods with the peaks of negative comments to notice an obvious link. And the tenants of the north or abroad are even more sensitive to this topic: they are not acclimatized and wait more.
The accommodation perceived as «too hot» lead to a descent note, even if the rest of the stay went well. The thermal criterion becomes an indicator of attention to a guest and therefore of professionalism.
You are responsible … even without air conditioning
«It's hot, it's not my fault,» it no longer applies.
The best hosts are not the ones who have better equipped accommodation. These are the ones who have created visible solutions. A thermometer in the living room, a silent fan, personalized recommendations according to the exhibition of accommodation: these details show that you are aware of the problem. And everything changes.
Perceived responsibility = greater satisfaction.
What I remember from the summer to Airbnb: the discomfort never forgives anymore
It is no longer enough to have «cute» or positioned accommodation. Travelers reserve reserve for experienceNot just walls.
A summer in the South is potentially 45 nights when it counts each degree. And what is «bearable» for you can be perceived unsustainable by someone by Ireland or Brittany. If you do not manage the temperature, they are your notes that will suffer a blow … and with them, your profitability.
My advice? Lists all the hot areas of your accommodation, equip them, inform your tenants and view them. Make it a resource: «Accommodation designed to resist heat». The right reviews will follow.
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